This copy is for your personal non-commercial use only. In a letter to ManCrunch. But early afternoon Friday ManCrunch. We just think this is just another result of the discrimination that is part of Super Bowl advertising. The relatively new dating Web site launched in January, CBS insiders believed that the site was hoping to generate free publicity by producing a Super Bowl ad that it knew would be rejected and was unable to pay for.
CBS discriminates with ad policy
CBS says that it changed that policy but, as Eric Lach late of The New Yorker wrote at Talking Points Memo, several organizations feel that the network forgot to tell anyone about that change except for Focus on the Family, the group that paid for the Tebow ad. But how much has changed, given that ManCrunch. CBS later also pointed to the storied tradition of ads submitted in order to be rejected. But ManCrunch.
mancrunch dating ad privilege. After winning depiction gaining scan walking stick interruption bring up to date sell something to someone, she says she’s close.
It looks like the advertising executives at CBS might have some homophobic issues. It began with two men holding hands, later showing them being turned away by bouncers. Neither do we. The broadcasting company policies that apply to this type of ad are not an outright ban, but require pre-approval from the corporation. That might leave a little wiggle room if there was consistency in applying the policy overall.
The ad shows two men in football jerseys watching a game. The ad shows a made-up football star in pink outfits who starts a lingerie company when he retires. The domain host is known for its racy material , but this would appear to be one of its more tame commercials. Neither of the rejected ads advocate anything more than promoting their businesses through the most popular spots in television.
CBS Rejects Gay Ad For Super Bowl
As always, we are open to working with the client on alternative submissions. Hibberd reports that CBS believed ManCrunch was trying to generate free publicity by submitting an ad that was likely to be rejected. If the ad showed a man and woman kissing it would have been accepted. You see ads for erectile dysfunction morning, noon and night.
ManCrunch, a premier dating service that connects men with other men, had its ad rejected by CBS Television. It was to run during the Super.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine–even an entirely new economic system. Super Bowl Sunday should be a time for us to put aside our political differences and let our country only be divided by one simple issue: Saints or Colts.
Not according to CBS. The ad reportedly features Tebow with his mother, talking about how she ignored medical advice to have an abortion while pregnant with him in the Philippines. Eyebrows were raised, but they were raised even higher late last week when CBS rejected an ad for gay dating site ManCrunch. The real problem with CBS rejecting the ManCrunch and GoDaddy ads is the prevalence of anti-gay humor that naturally flows through the testosterone-fest like Bud Light.
Bad taste? Double standard?
Mancrunch dating ad
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ManCrunch says that CBS’s decision to nix its ad is ‘straight-up discrimination.’.
As predicted here, a row over the Tim Tebow Super Bowl ad for the Christian advocacy group Focus on the Family blew up last week, with the National Organization for Women, among others, calling on CBS not to air the commercial, and right-to-lifers rallying on Facebook in support. James Dobson, is well known as an All-Pro gay hater. For a company to come out of nowhere — Buchter says the site has been in operation only since January — and to expect to waltz into the Super Bowl lineup with its cheeky ad for a gay dating service seems pretty naive.
I mean, how mangled does your cultural antenna have to be to think such an ad will fly? Maybe this is just one of those hypotheticals in marketing textbooks, but a good one. Buchter said the Toronto-based service primarily caters to gay-curious men, which is to say, straight-identifying men who might be seeking their first homosexual encounter. This led the company right to the Super Bowl, which represents not only the largest TV audience of the year but also a predominantly male one.
That makes this a unique marketing challenge.
Gay Dating Ad Sacked before Super Bowl
Sam Sanders. New gay dating site ManCrunch. The ad was rejected by CBS.
New gay dating site made an ad for the Super Bowl, featuring two male football fans kissing. The ad was rejected by CBS.
That’s not hard to believe given that it looks like the budget for the spot could have been in the single-digit thousands. But it did get rejected-even though it’s less risque than many beer commercials. CBS’s policy on the ads it will run is opaque. In the past they’ve said they won’t run “issue advertising. And if we can handle that-and the rest of the sex and commercialism-I think we should be able to handle ManCrunch.
I wonder if an Orbitz ad would have any trouble. Follow Us.
Gay dating site’s Super Bowl ad rejected by CBS
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Super Bowl network CBS rejected an ad Friday from , a gay dating Web site. Here’s the ad. Do you think CBS should have aired it? or they.
Don’t have an account yet? Get the most out of your experience with a personalized all-access pass to everything local on events, music, restaurants, news and more. Make a financial contribution or sign up for a newsletter, and help us keep telling Denver’s stories with no paywalls. But whereas CBS gave its blessing to Focus’s spot, it turned thumbs-down to a commercial intended to promote Mancrunch.
ManCrunch spokeswoman Elissa Buchter insists that Mancrunch didn’t create an ad the firm knew CBS would reject just to get some publicity — a dubious assertion. Still, we wish CBS had said gone along, because it’s pretty damn funny. See for yourself above.